Email marketing remains a powerful way to market to potential customers. However, it’s often only as strong as the personalization that customers crave.
Why? Because access to information has grown to such an extent that you need a new way to grab their attention.
Creating a video experience that appeals to them fosters a more profound connection, better engagement, and higher conversion rates. Here’s what you need to know about personalized videos with email marketing and why you should use them.
Email is the number one preferred marketing method companies use to reach customers. However, evidence shows that a single email doesn’t necessarily bring the conversions that a video would. For this reason, companies have found that including personalized videos in a marketing email will drastically improve their conversion rates (280% greater returns!). This occurs for several reasons.
The video alone will increase email opens as the word “video” in the practical email subject line acts as a trigger and stimulates interest.
How do you make a sale? You deliver the right content to the right person at the right time. The ability to connect with customers isn’t something that every single marketer can achieve.
However, personalized videos have been one way that marketers have found they can facilitate a deeper connection with their clients. Here are a few tips.
Engagement is one of the most challenging elements of email marketing. You can send out email blasts until you’re blue in the face, but how many of your clients will open those emails?
Will they click the links? Will they read your content? Will they purchase your products or services? Most will not.
Why? Because the average individual interacts with up to 120 emails per day. So, you’re not only attempting to get noticed by your customers, but you’re also attempting to connect and engage with them in a way that will cause them to take action. This is what a personalized video does.
A personalized video is different than what your audience typically sees. It’s not an email they glance over before pressing delete. It’s specific to them and tailored to their interests.
Companies have found varying success rates (twice as much engagement,ten0 times as much engagement, etc.), but you’ll likely see a sharp improvement either way.
While emails aren’t going anywhere in marketing, personalized videos with email marketing are now highly useful as you look to deliver content. It dramatically increases open email and conversion rates as you create deeper customer connections and foster better engagement with your audience.
This pair is unstoppable, so try it out and see what your customers think!
Are you looking to create a deeper connection with your audience? At BlueDot Email, we provide our customers with an all-in-one email marketing platform to help take your business to the next level. Want to find out more? Get in touch today!
Here is another great article: Personalized Video Content Can Be The Marketing Breakthrough Brands Need!
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