Email Marketing Statistics for 2021 and Beyond

Email Marketing Statistics for 2021 and Beyond


Marketers are beginning to realize how effective email marketing can be as a tool for their marketing campaign. Email can reach multitudes of people, much more than other traditional methods, and it’s one of those things that consumers check every day just like their social media accounts. Here are a few email marketing statistics to prove that it is an effective strategy to add to whatever else you’re doing to get your message out there.


Total Potential Email Reach and Demographics:


There are roughly 245 million email users in the world, and about 90% of them check their email every morning before going to work. Smartphones enable users to check their email by phone, so everyone has one or more methods for checking their email. So, you have the potential for reaching 245 million consumers with your message. Of course, these won’t all be targeted prospects, but a percentage of them might be.


According to email marketing statistics, The demographics for your perfect customer may be adults between 30 and 65, male or female, living in a suburban city, and earning $50,000 or more per year. No matter what groups you target, optimizing your emails for mobile as well as desktop ensures a better conversion rate.


Oftentimes someone will check their email on their phone and then read the rest of the email later at home. If they can’t open it on their phone (not optimized for mobile) or it doesn’t load right, they may just delete the whole message. You will have lost out on the opportunity to market to a large group of people.


A high number of people search the internet, shop, and get directions using their mobile phones. And another benefit is that users almost never leave the house without their phones so you can market to them literally any time of the day. Of course, the best time of day for your audience will be the time they are most active on the internet and social media.


The Effectiveness of Email Marketing:

It is estimated that email marketing is 40% more effective than social media. And they end in purchases 3 x more than social media referrals. 47% of digital marketers consider email marketing to be the most effective marketing channel (33% for SEO, 33% for content marketing, and 39% for social media).


Besides using email to promote your company’s products or services, you can use it for many other things as well. Email marketing is effective since it has a good click to open rate. With more care being given to how emails are designed and crafted, more and more messages get opened and people click through to visit the website than some other methods.

72% of customers say email is their preferred method of communication. They would rather receive an  email than be contacted by phone or direct mail. Email messages with a good click-through rate are hitting their target and their success can be duplicated for other projects. Let’s check the email marketing effectiveness statistics.


Email Marketing Benchmarks


Here is an example of the email marketing benchmarks for 2020:

  • 18.0% is the average open rate:
  • 2.6% is the average click-through rate
  • 14.1% is the average click-to-open rate:
  • 0.1% is the average unsubscribe rate


Is there a Best Day to Send an Email?

Surprisingly, yes. It was determined that Tuesday and Saturday are days with the highest number of emails opened. Tuesday, Wednesday, and Thursday are typical email days, with Monday and Friday being avoided.


Tuesday and Thursday are Prime Days

Weekends typically don’t do very well since most people disconnect on weekends to spend more time with family and doing things outdoors. Mondays are too busy, and Fridays people are trying to get out of the office and go home. Some people also ask if there is a good time to send an email message.


Well, the estimate is around 2 – 3 pm. In the afternoon. But this may or may not work for your audience. You really need to test it out and see what time works better for your audience. They may have different habits and read emails earlier or later in the day.


What Age Group Uses Email Marketing the Most?

Roughly 90% of email users are between the ages of 15 and 24 years of age. The next group is 30 – 49, and 65 and over. It’s true that younger people tend to use technology more than traditional methods of communication. Plus, electronic communications cut down on waste and recycling costs.  Many people would rather get an email than a letter or text. It is faster and easier to send someone an email as opposed to writing a letter to be mailed.

When it comes to business, 93% of B2B marketers use email for distributing their content. They have utilized email to their advantage because it has so many uses.


B2B Email Marketing Statistics and Benchmarks


B2B Email Marketing Statistics and Benchmarks:

  • Saturday (16.2%) is the day with the lowest email open rates
  • Days with lowest click-through rates are Wednesday and Saturday (2.4%)
  • Sunday and Tuesday (14.6%) are the days with lowest click-to-open rates
  • The day with the highest unsubscribe rates were none (0.1%)


How Well Does Email Marketing Work in 2021?

  • 21% of all emails sent are opened within the first hour of delivery.
  • The ROI for Email marketing is 4200% ($42 for every $1 spent).
  • B2B marketers prefer email for lead generation  59% more often.
  • Email converts 40% better than marketing on social media like Facebook and Twitter.
  • 40% of B2B marketers claim that email newsletters are the most used strategy in their marketing campaign.

The data presented here should more than convince you that you need to be using email marketing platform(Blue Dot Email)  to increase your conversion rates for 2021 and beyond. The quality of emails going out are getting better so there is less spam to clutter our inboxes and more emails actually get opened and read by your target audience.

Contact us now for further email marketing statistics 2021 queries.