Whether you’re just starting with email marketing or have ventured into this technique and need help, small businesses can significantly benefit from this marketing method.
We’ll help you get started with some top tips when you’re still unsure how the process should go. Keep reading to learn more email marketing tips for small businesses.
As a marketer, seeing the list of people who “unsubscribe” from your email list is discouraging. After all, you worked hard to get them on that list in the first place. Yet, email marketing databases degrade by about 22.5 percent each year.
Email addresses change, and customers opt-out of communication with companies. This is inevitable.
Building the correct email list not only takes time, but it’s also a constant item on your “to-do” list. If you’re starting from scratch, never fear! The first step is understanding your audience. Who does your company or brand target? This is who you’ll want on your email list. After you know this, you can begin understanding how to reach them.
For example, many companies will turn to social media when targeting Millennials. They may post on their Facebook or Instagram accounts with an appealing product or resource offer that requires an email. Additionally, all companies should also have a website with a form for their email list.
Whether you hook your customers with another tantalizing off (15% off!) or see how a prominently featured pop-up does, these can be vital elements to initially build that email list.
Okay, so you have an email list to work with, but where do you begin? What type of emails should you be sending? Here’s a list to get you started.
These are exactly what they sound like. They’re the initial contact with your potential customers with whom you hope to do business. They’ll help you start a business partnership and boost your metrics because they have high open rates.
These weekly or monthly emails help you stay at the top of your customer’s minds. You can use it to inform them about company news and events, product announcements, and feedback requests.
These types of emails contain information about only one offer. They’re typically easy to create and fast to measure metrics.
This usually occurs when you pay to include your copy in another vendor’s newsletter. It’s highly targeted and has an exact ROI.
These are typically sent when you want to reach out to a subscribed client who has been inactive. It can be beneficial for brands who can regain that inactive subscriber (5 times cheaper than acquiring a brand-new customer!).
While emails are widely considered the most effective type of marketing, it doesn’t negate the fact that your customers are busy people. Thus, if the content of your email isn’t designed correctly, your email campaign won’t be high performing.
Here are the main questions you should be asking for the design.
Unfortunately, there’s no uniform answer. The truth is that this will depend on the type of email you’re sending out. You’ll want to tailor your content to whether you’re a welcome email or a re-engagement email because that’s what will grab the customer.
Essential elements to remember are brevity, relevance, and branding.
Your customer is likely skimming the email, so you’ll want to make the content short and sweet. If there’s extraneous information, they won’t take the time to read it. You also want to ensure all the content ties back to your brand so that it hits home with your customers and makes them want to engage with you by purchasing your product or service.
Achieving success with email marketing often comes down to looking at the data you collect. If you ignore this, then you probably won’t have an idea about whether or not your efforts have been practiced with your customers. Don’t be afraid to test different methods based on what seems most effective based on the data or remove practices that aren’t as effective.
As yourself, “What does the email reporting show?” Learning from this information and data can help enhance your marketing techniques and direct your steps to the most effective email marketing campaign.
Email marketing as a small business can be highly effective when done correctly. Use these four email marketing tips for small businesses, and remember to continue cultivating your email list, keep your emails brief and relevant, and learn from your email data. You’ve got this!
Are you looking to create a deeper connection with your audience? At BlueDot Email, we provide our customers with an all-in-one email marketing platform to help take your business to the next level. Want to find out more? Get in touch today!
Here is another great article: Email Marketing Services for Small Businesses!
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